PR in India insights

Spokesperson training
Perfect relations do a lot of training for spokespeople and politicians. More and more of the country’s politicians are becoming more media savvy, but Dillip does say, that with a naturally garrulous personalities, Indians sometimes need someone to tell them when to stop. (He does all of this with a subtle joke and a wink sometimes I thought he was perfectly serious and it turns out he’s just teasing.)

Social PR
Using relations with the press to change both government opinion and push education seems to be a passion point for Dillip. They face challenges with 27 different languages and different state policies across the country, but causes like water sanitation, oral contraception for women and other challenges that we take for granted are championed via the press and lobbyists.

Getting national coverage
There are around 20,000 PR practitioners across the country, but they are mainly centred in Mumbai, Delhi and Bangalore. They have over 700 dailies across the country and 27 languages, so they need translations and PR representatives in all those areas. Most PR operations have ‘reps’, freelancers who are their contacts in those regions, Perfect Relations however insists on having their own people to ensure quality and protect clients’ privacy… one of the perks, says Dillip Cherian, of not having to worry too much about what a shareholder wants