Vivek Bharga - Communicate 2

Vivek runs one of the largest search marketing businesses in India. He’s got over 150 employees, 95 of whom are Google GAP qualified. He works for Indian companies and the big media and search specialists around the world, who get his team to ‘do the do’ out in India.

What was interesting about Vivek is that he is the 3rd son in an affluent family of musical instrument manufacturers. Having spent from the age of 14 travelling the world at international music trade fairs, his entrepreneurial eyes were opened – search engine marketing wasn’t quite what the family had in mind, but he has made a real success of it

Communicate 2 works with 70% of the banks in India as well as non Indian clients like Ealing and Croydon Councils! Communicate 2 are able to provide cost effective search solutions, ad copy management and have developed their own bid management software to make the process highly efficient, as well as being skilled in the usual suspects in the UK, from Dart to Kenshoo.

Search in India differs to the UK as with only the top 5% of the country regularly accessing the internet, search advertising automatically provides a filter for targeting. From an e-commerce point of view, search can deliver a positive ROI, even on more lateral terms like using ‘buy laptop’ as a way to sell loans. In the UK, there is simply too much competition and the searcher is too remote from the point of purchase to make this approach feasible.

Working across multiple markets Vivkek’s team see these national nuances, which are predominantly driven by how sophisticated consumers have become in their search habits.